A few weeks ago, I had the pleasure of speaking at CRM People Live, where I talked about how machine learning is becoming an affordable and practical tool for marketers.
Working with Big Data, we all face similar challenges — gathering data, keeping it clean and usable, and making sense of the "Golden Record." While the technology behind ML can be complex, the reality is that emerging ML products are becoming impressively accessible. With just a few clicks, marketers now have tools that help them uncover patterns across their Data Warehouses and make better campaign decisions.
The key takeaway? We’re on the verge of a new generation of tools that empower marketers and analysts to drive stronger results through data-driven insights.
And yes — I’ve recently joined a new team at an ML startup! So get ready for a (sometimes overwhelming, but hopefully useful) stream of posts about machine learning in analytics.