About Me
Boris Sokolov
Product Manager | AI Enthusiast | UK Tech Global Talent
Passionate about AI-driven marketplace solutions. Experienced Product Manager (5+ years) with 14 years of leadership in E-commerce, SaaS, Platforms, and B2B. Proven expertise in product lifecycle management, market analysis, and strategic growth.
Professional Experience
Co-Founder - Product Manager
Purchasearch (AI shopping agent)
April 2024 - Present
London, UK
- Defined the product vision and successfully launched the MVP of AI-powered shopping agent, securing initial fundraising
- Achieved 2nd place at the largest travel-tech hackathon demonstrating AI assistant's ability to transform customer shopping experience
- Successfully pivoted to marketplace integration, enabling AI assistant to enhance existing e-commerce platform as third party application
Product Manager
One Platform (No-code Website builder platform, B2B SaaS, CMS)
May 2018 - March 2022
Moscow, Russia
- Defined outcomes to tackle value and viability risks during the startup phase, conducted MVP testing with BMW and Nissan, and successfully transitioned the product to the growth stage
- Achieved product-market fit by conducting customer and market research designing a product that addressed the needs of both customer segments on the platform, resulted in capturing 20% of the market
- Delivered a clear product vision and roadmap to sales, marketing, and development teams, aligning stakeholders and driving the platform to breakeven within two years
- Separated the product system into independent components, each with their own profit and loss and unit economics, ensuring efficient management and profitability. (One Platform became the key asset of UDP Auto with 84% of total revenue)
Project Manager
Caroperator (CRM for dealerships, possess 35% of a market)
Jun 2016 - Sep 2017
Moscow, Russia
- Led cross-functional teams in an Agile environment, ensuring the on-time delivery of advertisement channel automation
- Rolled out the second Russian online car marketplace for Chery Russia
Business Development Lead
Yandex.ru - Auto.ru (The largest classified in automotive field with 5.8 MAU)
May 2007 - Apr 2016
Moscow, Russia
- Lead the integration of billing system to Yandex internal billing service, as a part of Yandex and auto.ru merger
- Formed a sales team, resulting in a 10% increase in value-added sales and income
- Established sales terms and policies, resulting in a threefold increase in ARPU (Average Revenue Per User)
As Lead of Quality Department
- Improved SLA processes and content quality by developing quality assessment software version 2.0
- Created dealership advertisement publication standards for auto.ru
- Established quality division with standards and KPIs
Skills & Expertise
Product Management
- Product Vision & Strategy
- Goals and OKRs
- P&L and Roadmap
- AARRR Framework
- RICE Scoring
Research & Testing
- User Interviews
- Prototyping
- A/B Testing
- Digital Marketing
- Sales Funnel Optimization
Development & Process
- Story Mapping
- Agile Methodologies
- Scrum & Kanban
- Sprint Planning
- Python
Education
Moscow State Institute of Radio Engineering, Electronics, and Automation
Bachelor's and Master's degree in Electronics Nanotechnology Engineering
Moscow, Russia
Additional Education
- Secondary education in psychology (4810 hours of coursework)
- Python development courses
Additional Achievements
Technical Projects
Completed Python courses and developed a recipe website using the Django framework, Docker, and automated pipelines
Education & Training
Designed and implemented product education courses and quizzes to facilitate the onboarding process for new staff
Leadership
Built and managed diverse teams in sales, customer support, and development fields
Global Mindset
Established English courses to improve motivation and team building. Recognized as a UK Tech Global Talent
Interested in working together?
I'm always open to discussing product work or partnership opportunities.
Get in Touch